I usually use Mint or Google Analytics for site stats, but a client I have is suggesting I use quantcast on his site.

These guys blow a lot marketing smoke on their site but there’s not one iota of information of how their system tracks and what the data will look like once processed.

Anyone in the community who has used this before?

Hi e-man, have you tried looking for tutorials for quantcast?
The first one the came up while not a tutorial was a look at some sample data maybe?
I know what you mean some of these big-time players have a call for price quote mentality.

Hey, thanks for that link, now I’m even less impressed
I’m missing a lot of the practical info I get from GA or Mint here.

Seriously, how do you track that your visitor is an African-American? 

e-man - 28 November 2008 05:53 PM

Seriously, how do you track that your visitor is an African-American? 

Guess they must be accessing web-cams or something

Seriously though would love to know that trick!!

Are they asking random people to fill-in a survey? I wouldn’t know how else.
Maybe they have access to Census Bureau records, hee hee.

I have Quantcast on a few sites, some with heavy enough traffic that you’d think the data would be legitimate. Not impressed. I don’t know where or how they dig up their numbers and stats but pretty much everything is “strange.”

For web stats, Urchin was my all time favorite, but Google Analytics is pretty much it these days. Mint was just too much trouble. Buggy.

Quantcast seems to be geared towards high-traffic, enterprise type sites. It seems that business folks like venture capitalists use it to compare certain sites, kinda like Compete or Buzzmetrics.

I don’t know that it’s really the same sort of thing that you’d get with Google Analytics or WebTrends and the like.

On the open-source side of things, some have been touting Woopra as promising:
http://www.woopra.com/