An ever-present part of building any public website is Search Engine Optimization. We’re often asked, “Is ExpressionEngine SEO friendly?” - the answer here is: “it sure is, if you make it so!”
While ExpressionEngine goes a long way with its URLs being human-readable and search engine friendly, there are some other tricks that one can utilize to help this along. Remember, we control the templates, and therefore, we control what information is output and where.
One of those tricks is having a semantic <title> element for each page. So, how do we make that title element more useful, both to our readers and to search engines?