Welcome to the new EllisLab! Early this year I quietly noted that 2012 marks 10 years for EllisLab and that I had dedicated this year to building a new foundation for EllisLab.
Today I am pleased to introduce a new site, new private Support plans, the new Enterprise Service Partners program, revamped Community Forums, a rebuilt team, and finally, a new CEO. Why do all of this? One simple reason.
We love making ExpressionEngine for you and we wanted to build the best possible company for that single minded purpose.
We’ll be talking about all these new things over the coming weeks, starting with Private Support which went live today.
The path to this New Foundation was surprisingly clear. We needed to stop doing everything that didn’t fall into two easily identifiable areas.
First, we must build software we’re in love with. Second, we have to help people use it. That’s it. When all is said and done, those are really the only two things we truly love doing. Those are also the two most important things you need us to do. If we aren’t doing those things to the best of our ability, with a deep love and passion for the results and the success it brings to all involved, we’re not doing our jobs.
Ten years also brings with it baggage, expectations, and assumptions that simply don’t work anymore. We went into this process to clean house, to get rid of everything that wasn’t helping us make the best possible software for you and provide the best possible ways to help you use it. Every person at EllisLab is deeply passionate about living this out every single day.
A Manifesto can’t be just words, it has to mean something. The most important thing it means is EllisLab’s commitment to only hiring and keeping staff who can actively contribute to our software. We’re a small company and that means that every single person must be able to directly contribute.
This has meant some difficult staffing decisions, but as of today, that goal is realized. All EllisLab staff actively contribute to our software. And yes, this includes the CEO. Once the strategy and goal had been set, it became an easy decision to step down and promote Derek Jones from CTO to CEO.
Derek’s passion and talent for ExpressionEngine and CodeIgniter have always been in the code since his first day on the job. This change happened internally several months ago and in that short time span he’s already created a new culture, tone, and tenacity that makes me pump my fist and yearn for the next ExpressionEngine release.
What about me? Well, after making this decision I went home and told my wife “I worked myself out of a job again!” We cried, we celebrated, we knew it was right. This has always been my role at EllisLab. I start something, identify what’s right and wrong with it, and then replace myself with people who are smarter and more capable then myself. I did it with support, sales, business development, and now with leadership. I will remain with EllisLab quietly behind the scenes for the rest of the year doing what I love the most. Then we’ll see what happens.
I love the transformation I’ve seen at EllisLab. Derek and I have one enduring commonality and its the one that makes me the most excited about this New Foundation. We know that ultimately we build software so that you can be successful. This is, after all, about you, what you build, how you grow, how you succeed. Derek’s commitment to making you the best software possible is inspiring and its my great privilege and honor to formally hand over the EllisLab keys to Derek Jones publicly.