Would you be missed?
Posted by Rick Ellis on April 09, 2008
John Moore has a great series of posts asking whether certain brands would be missed if they disappeared (hat tip Seth Godin). He asks:
Does [insert your brand] provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does [insert your brand] treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does [insert your brand] forge such unfailing emotional connections with its customers that they would fail to find another company that could forge just as strong an emotional bond?
Tough questions indeed…
